I have been a Duranie for a really, really long time. I used to park myself in the basement of our suburban split level home and toodle away at my artwork to the radio playing, "Hungry Like The Wolf." I remember grooving to the entire "Seven And The Ragged Tiger" experience. I think my first copy of "Rio" and the self-titled first album came from Columbia House well after the fact. I was the one who had every Arcadia video on VHS courtesy of MTV, and I waited with baited breath for the world premiere of "Notorious", finger hovering over the VCR's "record" button. As the last note rang out, my brother-in-law, who was present for the occasion, said aloud, "Not what you were expecting, was it?".
I am not going to lie. The title track and lead single, "Notorious," was not the same as, "A View To A Kill." It certainly was not "Is There Something I Should Know?" But thanks to video recording technology, I was able to watch the video again and again, and it quickly became my personal song of the year in 1986. Such is the life of a lifelong Duranie. Everybody expects another "Rio" but has to settle for a "Wedding Album" or something else. And after four decades, you know, some Duran Duran songs will fail to impress you after 20 plays, but lots will become favorites after just a few plays. If you're lucky, you will know immediately when they're going to score a future number one on the first play.
So... the above is advice for the dozens of "fans" who are commenting on official channels that they think the newest offering is not enough. Through the miracle of modern technology, I was able to replay today's new video several times, and on the 2nd listen, I have decided that "Free To Love" is a definite banger and future classic for the boys from Birmingham. Note to self: never EVER read the comments! Some "fans" seem to forget that Duran themselves have cited Chic as one of their primary influences. "Free To Love" is EXACTLY what I would expect from the first double-billing effort from both the band and Nile Rogers, who is given equal credit on the new song. It's very much Nile Rogers meets Duran Duran, without Nile having to endure production credits and flavouring a song with his style. "Free To Love" is very much a Nile Rogers song as much as it is a Duran Duran song. I mean, do the math... two artists making one song. Did you expect this to sound like, "Hold Back The Rain"?
I give the above critique as a wide-eyed Duranie, who has not loved every single song the band have made in 40+ years. I am seriously not a fan of, "You Bad Azizi", I can do without their remake of, "Ball of Confusion," and I really forced myself to put up with, "Someone Else Not Me." "Free To Love," for me, does not fall into that category. To be fair, I wish this was issued 29 years ago in place of, "Skin Trade," billed at the time as the "best Duran Duran song ever." And I LOVE "Skin Trade." Crap, I wish the entire "Notorious" album sounded like, "Free To Love" instead of a Nile-produced Prince Album. And I think "Notorious" is in their top five albums of all time.
Duran Duran, in the 2020's, is a beyond-mature band, who has the power to lean into any slice of influence, mood, or flavour that defines the DNA of the band. Dear haters, if you can't give the song a second or third listen, then at least know your Duran Duran history.
If this happened in the 80's, professional critics would be saying that the new song is contrived or nothing to be taken serously. Meanwhile, the band, at their height, wasted no time creating escapism for a world waiting for the bomb to drop. In 2026, where we are dealing with a dark world infected with bots, war, and fascism, it's kinda fucking nice to have a sweet, glittery piece of disco-influenced Duran Duran for a possible hit of the summer. Thank you Duran, thank you Nile. Next up... Reportage!



